Demure
Online dictionary platform Dictionary.com has picked 'demure' as the Word of the Year 2024 after it went viral on social media when American TikTok influencer, Jools Lebron, used it in one of her videos. As per the platform, demure was chosen after its lexicographers analysed a "large amount of data including newsworthy headlines, trends on social media, search engine results". The analysts witnessed a 1200 per cent surge in the usage of demure between January and the end of August which led to it taking the top spot. ...
https://www.ndtv.com/offbeat/dictionary-com-names-demure-word-of-the-year-2024-internet-reacts-7108207https://www.dictionary.com/browse/demure#
demure
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