Well, it does have the advantage that he is actually showing people who he really is - a racist, sexist pig - in case they haven't been paying attention.
seeigel mal anders... der botanische gattungsname echinacea ist vom altgriechischen wort ἐχῖνος echínos [eˈkʰiːnos] für seeigel (Echinoidea) abgeleitet